Further to my recent post on the importance of indie game marketing, if any indie dev wants some perspective about how hard it will be to have their stand out from the crowd, they should have a look at the Steam Trailers in 6s twitter account.
Like its name suggests, every time a game goes up on Steam, the account auto-posts a 6 second trailer of it. This allows you to see, in real time, the fire-hose like rate at which these games are cranked out. A new game is posted every 45 minutes to an hour or so. For instance, at the time of the time of this post, the account had put out 33 trailers in the past 24 hours.
If I was an indie dev, scrolling through this feed would scare the living crap out of me. It’s one thing to read stats on paper about how 7,000 games were released on Steam last year and so forth; it’s another thing to see it happen right in front of you like this, and to know that somehow your game is going to have to differentiate itself from all of these to see any sales.