If any of you are wondering what the e-sports landscape is going to look for most games coming out the next few years, the best place to look probably isn’t major events for established titles like the International, or Blizzard’s Overwatch league, but rather Clash Royale’s Crown Championship Series.
For those of you who aren’t familiar with Clash Royale, it’s a mobile game by the makers of Clash of Clans. It’s got its’ own small (but growing) fan base, but it’s no DotA or CS and doesn’t have a huge pro scene. However, that didn’t stop SuperCell, the game’s publisher, from pulling out all the stops in putting this event together.
As you can see from the video above, this event involved, among other things: a full studio arena with live crowds and expensive-as-hell looking giant projection screen showing the proceedings, multiple sets of commentators and assorted studio people, and an $150,000 USD grand prize for the winner. For some previous events they even traveled to the players’ homes to do human interest pieces on their home lives and families.
There’s absolutely no way that SuperCell came anywhere close to making back the money it put into this event (the video above only has 1.5 million views for instance). But you know what, they’re probably OK with that. Putting something like this together helps generate interest in the game, which should lead to more revenue in the long run. And if it helps kick-start a pro scene, perpetuating self-reinforcing cycle of interest in the game, which leads to more events, which leads to more interest, and so forth, even better.
If I had to guess, I’d say that in the long run, this will probably be the model followed by games that aren’t quite at the top-tier in terms of an e-sports audience. Putting together events like these, and supporting a competitive scenes that would otherwise probably not be strong enough to support themselves, will become almost standard practice for companies that can afford it, going into their marketing budgets right beside traditional advertising like TV commercials, magazine ads, and
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